TPMS & Consumer Awareness
While 96 percent of drivers consider underinflated tires a serious safety issue and 89 percent think properly inflated tires and an automatic warning system could save their life, a new national survey finds 42 percent of drivers still can’t accurately identify the tire pressure monitoring system (TPMS) dashboard warning symbol. According to a new consumer survey conducted on behalf of Schrader International, the leading global manufacturer of sensing and valve solutions, drivers’ recognition of TPMS, a global safety system that warns drivers of significantly underinflated tires, could still improve despite an overall increase from a 2010 comparison survey.
Recognizing this disconnect between what drivers consider crucial to their driving safety and their ability to recognize the important tire pressure warning symbol, Schrader, along with OEM car manufacturers, aftermarket service and repair leaders, and state and federal governments, are helping to further educate drivers on the importance of TPMS via a variety of supportive routes.
Check out these materials for more details on the consumer awareness survey:
- National Survey: Schrader Discovers 42 Percent of Drivers Still Can’t Identify Lifesaving Dashboard Warning Symbol
- Schrader TPMS Infographic
Check out the high-profile media coverage below to assist in informing consumer drivers:
NHTSA’s TireWise Campaign for Consumer Drivers
- New NHTSA safety stat (2014): Drivers in the United States put more than 2,969 billion miles on their tires, there are nearly 11,000 tire-related crashes, and almost 200 people will die in those crashes. Stay safe and do not ignore a TPMS warning on your dashboard!
- Main TireWise web section (part of the safercar.gov site)
- New Consumer Focused Video on tire safety with TPMS
- Press Release on TireWise campaign